They say becoming a dad changes your life. For our founder, Fawaz Zakir, fatherhood has done just that.
As a huge basketball fan and former employee of the NBA, Fawaz and his family were often gifted basketball gear for their newborn daughter, Nora. Unfortunately, it was either too big or it would get covered by a swaddle. What’s the fun in that?
One night, while tucking his precious cargo in to bed, it occurred to him — "why don’t I order Nora a basketball swaddle?" It would pair his passion for basketball and his daughter’s favorite pastime: being snuggled in a swaddle.
But after an endless search for a swaddle repping his favorite sport, Fawaz realized that there were no sports-related swaddles out there. Surely, he couldn’t be the only sports fanatic parent out there that wants this for their baby...
Through many sleepless nights of early parenthood and too many cups of coffee, Squaddles was born!