They say becoming a dad changes your life. For our founder, Fawaz Zakir, fatherhood has done just that.

As a huge Orlando Magic fan and former employee, Fawaz and his family were often gifted Magic gear for their newborn daughter, Nora. Unfortunately, it was either too big or it would get covered by a swaddle. What’s the fun in that?

One night, while tucking his precious cargo into bed, it occurred to him — "why don’t I find Nora an Orlando Magic swaddle?" It would pair his passion for basketball and the Magic with his daughter’s favorite pastime: being snuggled in a swaddle.

But after an endless search for a swaddle repping his favorite team, Fawaz realized that there were no sports-related swaddles out there. Surely, he couldn’t be the only sports fanatic parent out there that wants this for their baby...

Through many sleepless nights of early parenthood and too many cups of coffee, Squaddles was born!